Most people worry how companies use their data. Many use email aliases to limit that risk. Licorice enables you to build relationships without needing to ask for personal data.

One of the biggest insights that has come from putting consumers in control? A majority of consumers value retargeting and opt in to it, enabling you to continue to benefit from it no matter what the future brings.

Because we do not use any PII like IP address or email, Licorice is much less likely to be impacted by regulatory restrictions or browser and OS changes

Research shows that giving people transparency into and control over how their data is used builds trust and leads to better advertising outcomes

SSO partners like Google and Facebook use records of visits to your sites to enrich their own data

Licorice data comes from consumers directly, not from tracking visits to your sites

Marketers say “zero party” data performs best. We agree. Especially when compared to the mediocre track record of making guesses.

We simply ask people what they want to get ads for and share that with you

Our purpose is to support a robust and enduring “ads for free stuff” value exchange between consumers, publishers, and marketers

Licorice follows industry-standard oAuth guidelines, making it easy for your developers to implement us into your single sign-on flow

Our APIs offer you all the flexibility, scalability, and customization you need, whether integrating us across your sites or within your apps