Personalized. Not personal.
Consumers want personalization. They also want more control over how their personal data is used. Why not give them both?
Why Licorice?
How does it work?
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Consumers want personalization. They also want more control over how their personal data is used. Why not give them both?
Why Licorice?
Most people worry how companies use their data. Many use email aliases to limit that risk. Licorice enables you to build relationships without needing to ask for personal data
One of the biggest insights that has come from putting consumers in control? A majority of consumers value retargeting and opt in to it, enabling you to continue to benefit from it no matter what the future brings.
Because we do not use any PII like IP address or email, Licorice is much less likely to be impacted by regulatory restrictions or browser and OS changes
Research shows that giving people transparency into and control over how their data is used builds trust and leads to better advertising outcomes
SSO partners like Google and Facebook use records of visits to your sites to enrich their own data
Licorice data comes from consumers directly, not from tracking visits to your sites
Marketers say “zero party” data performs best. We agree. Especially when compared to the mediocre track record of making guesses.
We simply ask people what they want to get ads for and share that with you
Our purpose is to support a robust and enduring “ads for free stuff” value exchange between consumers, publishers, and marketers
Licorice follows industry-standard oAuth guidelines, making it easy for your developers to implement us into your single sign-on flow
Our APIs offer you all the flexibility, scalability, and customization you need, whether integrating us across your sites or within your apps
How does it work?
Implementing our lightweight library enables both our single sign-on and data ingestion services
Use wherever consumers can sign up or sign in. Completely customizable to suit your UI and UX needs
Licorice users can join or log in to your site or app in two clicks
Users who do not already have a Licorice account can create one on the spot (accounts are anonymous)
When Licorice users visit your sites or apps, our servers send you each user’s marketing preferences and a unique ID
We make it easy to integrate Licorice audience data into your existing ad & marketing tech stacks
You can use Licorice data and IDs for targeting, retargeting, and frequency capping
Integrate via Direct deals, PG, PMP or OMP
We’re committed to respecting people’s privacy and enabling a robust advertising value exchange
More revenue for publishers. Better performance for advertisers. More content for consumers.