Personalized. Not personal.

Consumers want personalization. They also want more control over how their personal data is used.

Why not give them both?

Why Licorice?

Offer consumers a no-risk way to connect

Most people worry how companies use their data. Many use email aliases to limit that risk. Licorice enables you to build relationships without needing to ask for personal data.
Retargeting that works in a privacy-conscious world

One of the biggest insights that has come from putting consumers in control? A majority of consumers value retargeting and opt in to it, enabling you to continue to benefit from it no matter what the future brings.
Low risk of regulatory or platform disruption

Because we do not use any PII like IP address or email, Licorice is much less likely to be impacted by regulatory restrictions or browser and OS changes
More trust = better campaign performance

Research shows that giving people transparency into and control over how their data is used builds trust and leads to better advertising outcomes
Unlike other SSOs, we don't take your data

SSO partners like Google and Facebook use records of visits to your sites to enrich their own data
Licorice data comes from consumers directly, not from tracking visits to your sites
The best data: straight from the people

Marketers say “zero party” data performs best. We agree. Especially when compared to the mediocre track record of making guesses.
We simply ask people what they want to get ads for and share that with you
Reinforce the advertising value exchange

Our purpose is to support a robust and enduring “ads for free stuff” value exchange between consumers, publishers, and marketers
Standards-based integration

Licorice follows industry-standard oAuth guidelines, making it easy for your developers to implement us into your single sign-on flow
Customizable APIs

Our APIs offer you all the flexibility, scalability, and customization you need, whether integrating us across your sites or within your apps

How does it work?

Implement Licorice on sites & apps

Implementing our lightweight library enables both our single sign-on and data ingestion services
Use wherever consumers can sign up or sign in. Completely customizable to suit your UI and UX needs
Users sign in or sign up

Licorice users can join or log in to your site or app in two clicks
Users who do not already have a Licorice account can create one on the spot (accounts are anonymous)
Receive Licorice audience data

When Licorice users visit your sites or apps, our servers send you each user’s marketing preferences and a unique ID
We make it easy to integrate Licorice audience data into your existing ad & marketing tech stacks
Drive sales

You can use Licorice data and IDs for targeting, retargeting, and frequency capping
Integrate via Direct deals, PG, PMP or OMP
Reinforce the "Ads for Free Stuff" Value Exchange

We’re committed to respecting a consumer’s choice not to share personal data and enabling a robust advertising value exchange
More revenue for publishers. Better performance for advertisers. More trust with consumers.